Craig Yetsko

Craig Yetsko

North Brunswick TV

Craig Yetsko has been the station manager at North Brunswick TV since 2015.

 

A print journalist by trade, he has adapted to the PEG video production world and all its challenges. Seeking to learn more and improve his craft, Craig became a member of the Jersey Access Group. He is grateful for the assistance JAG has provided, especially with their advice on equipment and vendors.

 

North Brunswick TV’s operations have modernized over the years, most recently with a project last summer that included major improvements to the control room and a new sound system for the Municipal Building Courtroom and Council Meeting Room.

 

During COVID, the station produced 480 briefings to keep residents up to date on the pandemic. The briefing team included Mayor Francis ‘Mac’ Womack, Councilwoman Amanda Guadagnino, Office of Emergency Management Coordinator Mark Cafferty and School Superintendents, Dr. Brian Zychowski and Janet Ciarrocca.

 

Craig serves as Secretary of the JAG External Relations Committee.

 

In addition to his Station Manager duties, Craig is the Public Information Officer for North Brunswick Township. He manages the Township’s website, social media and provides messaging on the Nixle Alert System and electronic sign across from the Municipal Complex.

 

Craig is a Penn State University graduate (1998-Journalism). He was a news reporter at the North Brunswick Sentinel and a news and sports reporter at the Home News Tribune.

3:00 pm - 3:45 pm
Lincoln A

Problem Solving Forum: Goals & Obstacles (Roundtable)

It’s important for every institution to set goals in order to grow and improve, but setting realistic goals and achieving them can be challenging. Those challenges can vary depending on the goal and what you are trying to achieve. In many cases achieving that goal depends on finding money, sometimes it’s knowing how to handle local politics; sometimes it’s understanding new technology; and sometimes it’s just a matter of not having enough personnel to execute new plans. This roundtable will be an interactive investigation on the ways JAG members have found to “sell” programs to councils; solved technical problems to reach a goal; or redeployed personnel to cover additional needs without adding staff. This roundtable will help you find ways to address those challenges. Panelist: Don Smith, Station Manager, Cranford TV; Craig Yetsko, Station Manager, North Brunswick TV; Anthony Pagliuco, Station Manager, East Brunswick; Moderator Geoffery Belinfante, External Relations Chair, JAG